The 10 types of LinkedIn posts that generate the most engagement

On LinkedIn, publishing engaging content is essential to growing your network and attracting qualified prospects.

More engagement also means increased credibility and trust from your prospects toward what you may offer them.

Certain types of posts are particularly effective at encouraging your followers to interact with your content.

Discover the 10 types of LinkedIn posts that generate the most engagement and how to use them to boost your visibility.

1. Educational posts

Sharing knowledge, tips, or practical advice is an excellent way to demonstrate your expertise while providing value to your network.

Why it works

Users are actively looking for content that helps them solve problems or improve their skills.

Pro tip:

Create posts in the form of lists, “how to {complete this task}”, tutorials, or case studies to captivate your audience.

2. Personal stories

Personal anecdotes, successes, or failures shared transparently help create a strong connection with your audience.

A narrative structure that works particularly well is the concept of the hero’s journey. Learn more here: The Hero’s Journey — Wikipedia (EN)

Why it works

People love authentic content that shows a human side to the author.

You’ll create a stronger bond with your audience if your journey includes highs and lows rather than a monotone path.

Pro tip:

Share your lessons learned, key moments, or your values, while staying relevant to your niche.

3. Visual posts

Visuals instantly grab attention and can effectively convey your message to your audience, often better than plain text.

Certain colors, such as yellow or red, tend to attract more attention.

Why it works

Images generally generate more clicks, shares, and interactions.

Pro tip:

Use tools like Canva to create appealing visuals, even if you’re not a designer—it’s usually more than enough. 🙂

4. Inspirational quotes

Motivational or inspirational quotes emotionally resonate with your audience and are often shared widely.

Why it works

These posts trigger an emotional response and allow your audience to identify with your values.

Pro tip:

Choose relevant quotes, add a personal reflection, and illustrate them with a visual. For inspiration, check out Alex Hormozi’s profile: Alex Hormozi | LinkedIn

5. Infographics

Infographics simplify complex data or processes in a visually clear and engaging way.

Why it works

They help users quickly understand information and encourage them to share it.

Pro tip:

Create original infographics on topics related to your expertise, and include an analysis or a call to action. For inspiration, see Pierre Herubel’s profile: Pierre Herubel | LinkedIn

6. Lead magnets

Offer free resources like ebooks, guides, or templates in exchange for a comment.

Why it works

People are often eager to learn something valuable, paired with a sense of urgency—a must-have opportunity. This motivates them to comment and receive the resource offered.

Pro tip:

Understand your audience’s main pain points, and from there, you can create the right lead magnets. For more ideas, see Greg Philippe’s profile: Greg Philippe | LinkedIn

7. Start a debate

Spark a discussion on a trending topic or a controversial opinion to encourage your audience to interact.

Why it works

People love sharing their viewpoints. The more polarizing the topic, the more likely they are to respond. Sometimes, they just can’t resist sharing their opinions. 😅

Pro tip:

Be respectful, but don’t hesitate to pose slightly divisive questions to engage your audience.

8. Ask a question

A simple question can lead to numerous responses and interactions.

Why it works

People enjoy sharing their opinions or experiences, especially if the question touches on their expertise.

Pro tip:

Ask open-ended questions related to current challenges or industry topics.

9. Use memes

Using memes to entertain your audience while conveying a strong message is a fantastic approach.

Why it works

Memes grab attention and are often shared widely, especially when the humor hits the mark. 😅

Pro tip:

Adapt memes to your niche or industry to maintain coherence with your branding.

10. Contests and giveaways

Organizing a contest or offering a giveaway is a powerful way to quickly boost engagement and expand your audience.

Be cautious about what you offer as a prize; some rewards (e.g., monetary ones) could get you banned from the platform.

Why it works

People love participating in contests and winning prizes, whether products or services.

Pro tip:

Create a simple contest with clear instructions and a prize relevant to your industry.

Conclusion

The first key to increasing engagement on your posts is choosing the right post idea. By diversifying your post types and consistently delivering high-quality content on LinkedIn, you can not only boost your visibility but also attract qualified prospects.

Experiment with these formats, monitor the results, and adjust your strategy to maximize engagement on your LinkedIn posts.